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This report contains over 1400 tables. The research report can be viewed via Microsoft Excel and Google Docs. Navigating between the various topics is made easy via hyperlinks. Results are shown per country and ...


  • - By background variables 
  • - By subgroups
  • - Per country 

The various subgroup definitions can also be found in the research report. The research outcomes are split in the following categories:

A) Demographics, media consumption and mood
B) The meaning of life
C) Empathy
D) Why and how do we give?
E) Prosocial behavior
F) Brands and companies


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For more information, help with the interpretation of the research and for interviews with spokespeople, please contact:

Mark Woerde



Press releases

Advertising a better world

Monday 12th of September 2011


Advertising a better world

How Advertising Will Heal The World and Your Business

Recent research shows that 74% of people worldwide believe helping others makes their life meaningful, while 64% prefer brands that help consumers help others.

‘How Advertising Will Heal The World And Your Business’ is a revolutionary new book that lays the foundations for a radical paradigm shift in branding and advertising. Written by advertising director Mark Woerde, it gives brands and advertising companies a unique insight into how, through ‘Meaningful Prosocial Branding’, they can play an important role in, and gain relevance by, making positive effects on society and business.



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